濵 ȯ ̴. 濵 Ȳ ־ ȸ̱ ϴ. ȸ
ϴ , 츮 ؾ λ Ʈ ¤.
볻 濵 ʴ. ӵǴ
ȯ ϶ , ȸ ߸ ִ. Ѱ ̶ũ
Ҿȵ ϴ. ʺ 3~4% Ǵ ϰ 2 IMF Ҹ
ִ.
̿ , 濵, ͼ 濵 濵 ȹ ǥϴ 츮 ð ִ.
ñ Ȯ ٴ Ǵ̴ܿ. , º
R&D ڸ Ȯϰ ۷ι 濵 ȭϴ ӿ ̷ غϴ ִ. ó 츮
濵 ȹ پ, 濵 ȯ ̵ źġ ذ ̴.
⸦ ü ȸ 濵 ȯ ȭ οϰ ϴ λ 鿡
ٰ ɼ . η ̴. ٿ¡ Ⱘ
Ҿ , ִ ׳ ġ . Ͽ, 꼺
Ȱ ϴ , þ Ʈ ߵ ۿ .
ݸ, 濵 Ȳ
ü ٺ ų ִ ȣ(Ѧ)̱ ϴ. ij ϸ ̻ ٴ ǽ
ɾν ȭ ִ. , ʴ
ÿ ϰ 巯 , ⸦ ּҸ ö ϰ 濵 ⺻ Ȱ ȭ ų ִ.
̷ , 濵 ȯ ݵ ƴ϶, ü ȸ ִ. ȸ ϴ
, 츮 ̿ ȿ̰ Ӱ ϱ ؾ ֿ λ Ʈ
¤.
1.
켱, غ ؼ õ ʿ䰡 ִ.
Ư, Ȳ ϰ ȭ ϱ ؼ, ´ ٽ Ʈ ־
Ѵ. , ηµ ְų ȭ ־, ̻ ȭ ƴٸ ܺο ο Ǹ
ϴ η ϴ ͵ ؾ Ѵ. ü غϱ ո, ü 濵
GE James McNerney ȸ 3M ̿ شǴ . 3M ó ġ 濵 ȯ濡
3M ĸδ ȸ ĥ ִ١ ϸ鼭 ߴµ, ù CEO ü.
McNerney , ü ǰ 25% 2002 45%
ϴ Ӱ ð 3M ִ. ó, ü Ű ȭ ϴ
ܺ λ Ե 츮 ξ Ʈ̴.
2. 濵 ոȭ
ͼ ߽ 濵 ϱ ؼ Ȱ ʿϴ. Ư, ΰġ ̰ ո̰
Ʈϰ óϿ 濵 ȿ شȭϴ μ ٲ Ѵ. 1985 1989 Ȳ⸦
Oryx ü ȭ ȯ ΰġ â ã ϴ Ͽ. ġ
â 1,500 ʿ ۾ Ͽ, ܼ ۼ 25% ٿ. ܰ
ٿ, ð 7 6ַ Ͽ.
̷ Ȱ , ̵
ų Źϰ 꼺 ̴ ؼ и ̷ Ѵ. ڽ
Ϳ ȸ μ ο ȿ ſ ũ. Continental Airlines ϰ ̸
ӿ ݿϰ ִ. Go Forward ϰ ִ°,
ϴ° ֿ ǥ̴.
3. Fun Ѩ 츮
Fun 츮 Ѵ. ӵǴ , Ʈ
Ƿε ۿ . Ʈ ɸ ҾȰ ̸ ܱδ , ġ Ǿ
Ȳȭǰ ݰ ִ. Ȳ ýۺٴ , âǼ
밨 ξ ִ. Ұϼ ¡ νϰ ϸ ⸦ ϵ
Ȱȭ ؾ Ѵ.
ȸμ 9õ ϰ ִ J. Walter Thompson
ħü ŷó Ұ ο ڰ ϴ ȸ簡 Ⱑ ־.
ǰ Ϳ Ƿ ϸ鼭, , 䰡
Ͽ. ȸ Ϲ 츮 ȸ ɰ ̵ ȸ.
, ̵ ϰ ڽŰ ֵ Ѵ١ ִ. , 꼺 ȸ翡
漺 ־ٰ Ѵ.
4. η ุ ɻ ƴϴ
ֱ 츮
ȯ η ϰų ȹϴ ð ִٰ Ѵ. η ΰǺ ܱ ͼ
ִ. , ϰ ܺο ο Ǹ ϴ ȿ ִ. , η
ħü, Ҿ , ۿ뵵 ִ. , η ÿ,
ڸ ϰ ó ← ̴.
, η
ȸ ִ ʿ䰡 ִ. Chevron . 1992 Ұϰ 뷮 η
ؾ Ȳ , ۿ ּȭϱ η 簳 α(Deployment Program) Ͽ
켱, Chevron ȸ 踦 ڿ 6 Ⱓ ְ, ã
ǰϿ. Ⱓ ڵ ȸ ͺ ϸ鼭 ڸ ã ȴ. ߿, ȸ翡 ڸ ã
ܺο ο ڸ ֵ ǽϰ ִµ, 75% ϰ ִ.
Chevron 80% ȸ翡 ٽ ־, ߴ 25
־ٰ Ѵ.
Work & Life α ּȭ ϴ ִ. Charles
Schwab ݿϿ ް ν ΰǺ ϰ , ̵ ȸ Bell South
2002 ħüÿ 4 ް Ͽ 1õ 4鸸 ̰ Ͽ.
̸ , ⸦ ̰ ٽ 縦 ϴ ȿ ־ٰ Ѵ.
5. Ȯ Ȱ
, ȣÿ ϱ ̷ غϰ 濵 ⺻ Ȱ λ簡 ؾ ߿
̴. Ϲ ȣȲ ä Ը ø
, Ұ Ը ̴ ִ.
ڸ ҿ ΰǺ ̴. , Ⱑ ٷ dz , Ͽ츦
ǰ 縦 Ȯ ִ ȣ ִ. η
뵿 忡 簡 Ե ɼ
̴. , з Ǿڰ ϴ η 亸 ñ ġ
Ǿ ִ. ä ִ 縦 Ȯ ִ ȣ ǹ̴.
Ұ ä
̱ ٴ R&D ΰġ ǰ ߰ õ о 翡 ؼ ڰ
䱸ȴٰ ϰڴ.
췮 ϼ Ȯ Ǹ ̰ ִ. Microsoft Candidate
Generator ä μ ۷ι ȶϰ Ʈ 縦 Ȯϰ ִ. Cisco
Systems 100 Ѵ ä μ , ְ 縸 ϰ ִ. LG, Z 츮 鵵 ̷
Ͽ ٽ Ʈ ߽ η Ȯ Ը ø ̰ ִ. Ⱑ Ȳ
Ȯ ߿ϴٴ Ǵܿ. 츮 ä ̱ ٴ
ʿ ٽɺо߸ ϰ, ̿ 縦 ִ ä ַؾ ̴.
6.
Ȯ
ô뿡 ο ϰ ȭ ִ
ϴ. Ż ϰų Turnaround ־ 忡 ϰ ư ־
ϱ ̴.
Hewlett-Packard 2002 ħü ȭ ر Ը
ذ ϴ ⸦ ־. ü , 80 ΰ ° ü
ż ߴ Ÿ. غ â(Reinvent) α
Ű ؼ ε ȭ Ҵ. ̿, ڱ ȭ ȭ ֵ ִ
ϱ ̳(Dynamic Leadership) α ǽϿ. ũ μ ° ȣ н
ϴ â(Accelerating Alignment and High Performance
Collaboration), ż ǻ åӰ ϴ åӰ ִ (Executing with
Accountability) ȭ ǽϿ. , â ϰ
̴ 15 ȿ ִ.
7. λ
Ⱑ
, ɼ о ϳ ٷ Ʒ̴. Ʒ
Ӹ ƴ϶, Ŀ ̱ 켱 и ִ. , Ʒÿ
ڸ ̴ ٶ ʴ. ʿ Ʒ ̵, غ Ǵ о߿ ؾ Ѵ.
Ʒÿ ð ʿϴٴ ǹ̴.
Southwest Airlines 9.11 , װ ̿
ްϸ鼭 , Ʒ ŭ ʾҴ. 系 University of
People Rita Bailey ñ 츮 ڸ ÷ȴ. ǽ
ܴ Ű ü̱ ̴١ ִ. Ư, 9.11 Ȳ ϱ
ɸ Ȳ ó ״ٰ Ѵ. 濵 غϰ 絵 ݵ ʿ Ʒÿ
ϴ ʿ ̶ ϰڴ.
8. ü
ǿ
ü Ȯϰ ų ʿ䰡 ִ. 츮 ݱ ϰ , ϼ 鿡
̴. , Ƿ° ٴ ټӳ , ȿ
װ̴. Ⱑ ǰ ƴϴ ū , Ȳ ٸ. â
ϸ 忡 ߵ ñⰡ Ǿ. ٽ ѹ ڻ ü踦 ¤,
ȭϿ ε带 Upgrade ʿ䰡 ִ.
Continental Airlines 1994 ä
650 ̸ Ļ ⸦ ¾Ҵ. ֵ װμ ſ ߿Կ,
߿伺 ϰ ־ٴ ־. ̷ ⸦ غϰ ǽ ȭ
Ͽ. 켱, Ư ʽ , ÿ 65 Ͽ. ,
° , μ ȭ ž ̾ Ǽ Ͽ. ̷
Ƿ ü ȭ 2õ 2鸸 ߰ ҿ, ȿ Ƿ û. 1995 1996
̱ װ Top , ž 20% 90% ְ ߴٰ Ѵ.
Ⱑ ƴٰ Ͽ ڡ 㸮츦 Ŵ λ簡 Ǿ ȴ. ʿ
ٿ ϵ, η Ȯ, 濵 ̷ â ٺ ο
ڴ ƾ Ѵ. ״ ȸ ÿ ִ 糯 ˰ . ⸦, Ϸ
ϱ ü ȸ Ȱϴ ʿ ̶ ϰڴ.
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