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무료체험 경영상식
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1. 濵̳(Business Ideology)
̳(Ideology) ȸ ⺻ Թ Ȱ Ʋ , 濵̳ ȸ üμ åӰ , Ȯ ϰ, ư ൿ Ģ ϰϴ ġ 系ܿ ǥϿ ȭ Ѱ̶ ϰڴ.
, 츮 ȸ 濵̳ "â, , " ϰ, Ǽ Ư 濵̳ "ΰ ȸκ ŷڹް " "ְ ǰ Ǽ 弭 â " Ͽ.
2. (Vision)
ο ̳ λ̵, ȸ翡 ־ ̷ ȸ ̷ ٰ Ҽ ̴. (Vision)̶ "ȸ簡 ̷ ϰ, Ǿ־ ű ϴ ó "̶ ϰ, ȸ / ִ.
ħ̳ ְ, ȯ濡 ȭϱ ذ Ʋ ־ Ѵ.
, ȸ '97" հǼü", 2000 "ٰȭ Global հǼȸ", 2003 "21 ECȭ Ϸ : E&C 21" Ǿ ִ
* Ϸ ; E&C 21
츮ȸ簡 ϴ VISION "Ϸ ; E&C 21" ǹ̴ Ͱ 캼 ִ.
3. 濵(Business Strategy)
濵 Ͽ , "濵̶ Žȯ ȯ濡 õ , Ȳ ϰ, ǥ Ͽ, ǥ ȿ ν ִ ֿ ǻ ϴ "̶ ϰڴ.
濵 濵 ȸ (Corporate Strategy) (Business Strategy), ɺ ٹ ɺ (Functional Strategy) ִ.
1)
- ̶ ߿ ϴ ν ̱ ϸ ġ ̴. Ȧ ܼ ȵȴ. - , ں
- ̶ ǥ ǥ ϱ ൿ ϰ, 濵ڿϴ ̴. - Alfread D. Chandler Jr., Strategy and Structure
- ̶ ǥ ǥ ϱ ȹ̳ å Ѵ. , ȸ簡 о߿ ϰ ־߸ ϰ ȸ簡 ȸ̾ ϴ° ϴ ߿ ̷̴. - Kenneth Andrews, The Concept of Strategy
- 濵̶ Ѹ ϸ ڿ ؼ ΰ ϴ ̴... 濵 ȿ ڿ ؼ ½Ű ִ. - Kenichi Ohmae, The Mind of the Strategist
2) . 濵
5 ~ 10 . Ⱓ , ȸ簡 ȯ溯ȭ Ⱓ ȸ , 濵ǥ ϰ, ̸ ȿ ϱ , (), ɺ Ѵ.
3) (濵)
. 濵ȯ ȭ Ͽ, Ž ȯ ȭ 濵 ġ ȸ мϰ, ȸ ü óϴ Ѵ.
- ()
濵 Ͽ, (ι) ϴ ȯ ַ ȯ мϰ, ľϿ, 忡 Ȯϸ, Ϸ ϸ, ռ ϰ ִ ʿ䰡 ̴.
- ()
ȸ ֿ , Ͼ (, , ð ), , , , ȭ ɺ о߿ () µ ־ ȿ ϰ, ϴ ϸ, ռ θ ؾ ̴.
- () 濵(Strategic Business)
濵ȯ 濵 ⺻ ô Ȳ ġ ȭ Ȯϰ, ӿ óϰԵǾ /̷ ܺ ȯ ڸ ݵ ϰ, Ű, ȮǾ ̳ , 븦 Ͽ 濵ڰ 濵 ǻ ϱ ϰ, 濵 ϰ Ȳ ϴ (Strategic Thingking) Ͽ 濵 ϴ ϸ, ڿ ϰ Ը ϰų ű / , , ȯ Ư ǻ Ʋ ִ .
- 츮 ȸ 4 (4 Main Strategies of Our Company)
츮 ȸ ô Ư ȯ ȭ ż ϰ, 21 Ϸ ϱ ֿ ν ECȭ, GLOBALȭ, ٰȭ, SYSTEMȭ Ͽµ, þ 4̶ Ѵ. ECȭ GLOBALȭ, ٰȭ ΰ ǹ̰ ߺǴ 쵵 ְ, SYSTEMȭ µ ־ ȸ簡 ߾ ̶ 迡 ִٰ ϰڴ.
* EC(Engineering Constructor)ȭ
츮ȸ簡 21 Ϸ ϱ ֿ ϳν ECȭ Ư Ѱ ǥ ̶ ִµ, , , , ÷ Ʈ Ǽо߿ ٽɿұ Management Know-How ȮϿ, P.J ߱ , F/S, ȹ, & Engineering, ð, A/S, Ǽ Process ϴ Ѵ.
ECȭ ó Ǽ ־ Ư ̾ƴ϶, Ư ü ǥ ̱ ѵ, SOC , BOO(Build Own Operating), BOT(Build Operating & Transfer) ȹ P.J Ȯ ֵ̰, ȿ ϱ ݵ ̷ ̶ ϰڴ.
* ۷ιȭ(Globalization)
۷ιȭ ̶ ѹα "ȭ" 츮 "濵" ϴ , /ؿܸ ̵ ִ ̸ , ϰڴٴ ǹϸ, , ȯ νϸ ϴ Ѵ.
ȭ (Internationalization) Ǿ Ȳ ִ ٸ ϴ ϴ ݸ, ۷ιȭ 濡 屸 ǹ̰ ٴ Ѵ. Globalȭ( ʿ 縦 ä.Ȱϴ ) ɷ Globalȭ( ְ Ǵ ) ϴ ̰ .
* ٰȭ(Diversification)
ٰȭ ̿ܿ ٸ () ű ϴ ϴ , ٰȭ(Related Diversification) ٰȭ (Unrelated Diversification) ִ. δٸ , ǰ ǰ() ϴ (Vertical Integration) ٰȭ ǥ ̶ ִµ, Ǽ ٰȭ F/S, ȹ, & Engineering, ð, Ǽ Process ȭѴٴ 鿡 ECȭ ִٰ ϰ .
, ECȭ Ǽ ܰ迡 ϴ ݸ, ٰȭ Ǽ Process Ϻθ ϰų, Ǽ Procurement þ ȭ ԵǾ ٸ ִٰ ̴. ٰȭ Ǽ ٰȭ ϸ, մٰȭ(Conglomerate Diversification) Ѵ.
* ý(System)ȭ
ýȭ տ 츮 ȿ ϱ ̸鼭 ȿ ϰ, ȭ Ű ߿ ̱ ϴ. ýȭ ǿ P.J ȹ, F/S, , Ͼ, ð, κа ȹ, , ̸ ȸ Ǿ, .ȿ ȭ ϰ, δɷ ̻ ɷ ν ó ȿ(Synergy Effect) ϴ ̶ ϰڴ.
ýȭ Ϸ ߱ϴ ݵ ؾ ⺻ ̸, ̸ ̷ Ǽ C.I.C(Computer Integrated Construction), CALS(Commerce At Light Speed) ȰDZ ϴ , CIC CALS ԵǾ ü DZ к ý۾ڵ Ǵܵǰ ִ ̴.
2) (Domain)
̶ ° "" ǹϴ ε, 濵 "ڱȸ簡 ǥϴ , , " ǹ̷ δ. ̶ ݺ ̷ "츮 ؾ ΰ?" Ǵ "츮 ΰ?" Ȯ ϴ , " Ŀ ߰ ߱ ǰ(Business Unit), (Customer, Clients, Market ), " Ѵ.
4. (SB)
1) (Strategic Business Group ; SBG)
̶ SBU 켱 ϰ, SBU , о ϴ üν, SBU ϴ ü ϰڴ.
2) (Strategic Business Unit ; SBU)
SBU ȸ Ը ߿伺 鿡 ϴ Ȯ ڰ ϰ, ȸ Ͽ .ܱ 濵å åڰ ϸ, ߿ ҿ Ͽ ȹ ó ִ ν Ǽ Ը/, , , Ͽ ϴ ϴ , ȯ/ Ȳ Line ġ ְ, Matrix ִٰ ϰڴ.
3) (Strategic Business Manager ; SBM)
SBU ȹ, , , , ð, İ ϰǰ ֵ , , ϰ ϴ ӿ ϸ, ǿ ִ.
4) SBU
ȸ ٺ ΰ, ̸ SBU ȭϿ ¸ SBU ϰڴ. SBU Ѵܰ Ͽ PJ ߱ , ð, İ ̸ 濵 ϴ Ϻ ǹ SBU , Matrix ȰϿ Ʈ ذ ְڴ.
5) Ʈ(Matrix)
濵 1 ߽ Line ǰ, Top ϴ ȭ.ȴ. 濵 бȭ ǰ ιȭ ̷ 濵 ԵǾ, ȯ پ ϰ ȭϰ ȯ溯ȭ ź¼ ߽ Ʈ Ǿ.
, ȭ ȭ ذῡ ɷ, ȭϴ ȯӿ ߱Ǵ ϴ 鿡 Ѱ谡 ְ, Ʈ ɺ ȭ ν, Ӽ 鿡 ִ. ̷ ɺ Ʈ Բ ϰ, ٷ Ʈ ̶ ϰڴ.
, 濵Ȱ / ι ȭ Ű鼭 ȭ κе Ʈ( ) ߽ ս ɱ Ұ Ʈ Բϴ ߿ұ ̶ ϰڴ. ܰ迭 ⺻ Ͽ ʰ ÿ Ǵ 迭 Ʈ Ͽ Ǿ Բ ϴ տұ ̴. ڴ Ʈ 踦 ȣϿ Ͽ ° ڱ ϵ ؾ Ѵ. ڿ ߿伺 νϰ, 뵿⸦ Ͽ ذ ü ǿ ߰ åӰ Ծ翡 ϸ, dz ī Ȯϰ, ⺻ ɺ ذϴ ϴٰ ϰڴ.
5. 濵м
1) SWOT м
ȯ м Ʋ(Frame) SWOT (Strength), (Weakness), ȸ (Opportunity), (Threat) ̴.
мƲ ȸ簡 ȭϰ, ϸ, ȸ ϰ, ȸϴ ãµ Ȱ ִ м ̶ ϰڴ.
2) BCG MATRIX
(Boston Consulting Group) Ͽ '70 ó˷ ǰ Ʈ 濵(Product Portfolio Management ; PPM) м̴. Ͽ (Stars), (Cash cows), (Question Marks), (Dogs) зϰ, ϰų, ϰ ִ м̶ ϰڴ.
3) G.E MATRIX м
ŷµ ɷ Ͽ Ʈ ۼ, мϴ ȯ ɷ ̱ ʷ ϷƮ(General Electric)翡ʷ ߴϿ G.E Matrix м̶ ϸ, ǰ߸ ϰ, ְ ǰ Ƿ ȯ, ǥ Ʈ ǥϿ Ǻغ м̶ ϰڴ.
4) ġŷ(Benchmarking ; BM)
ġŷ̶ ڱȸ ؾ Ư о߿ ִ ְ ̳, ڱ ȸ翡 ٶ (ִ 븦 ) ǴܵǴ .мϿ â Ͽ ڱȸ ذذ 濵 (Tool)̴.
. ܼ ̳ 濡 ġ ƴ϶ , â ذ , Ͽ , мϿ , ŭ ִ ľϴ ġŷ ν Ÿϰ, Ͽ ڱȸ ٽɿ Ŵν ذ ̴.
5) Delphi
̷ Ͽ ݺ å ȰǴ ν ̶̹ ؼ , ǰ ϰ, ڿ ǵ , ǰ ϴ ۾ ݺϿ, յǴ ñ⸦ ã ̷ ̴. ̷ ̹ ȸ ȭ õ , ⿹ , 濵ȹ ǥ, , å ǽ , ðȹ ι ȹ Ծ . ȿϰ ִ.
(1) Delphi ǽ
* Ѵ.
* Ѵ.
* ǥ , ۼѴ.
* ڸ Ѵ.
* ڿ ǥ ȸ ´.
* ȸ м, ǥ ߰ , ۺ, ȸ ݺ
* ȸ мѴ.
* Ҽǰ, Ư ǰ , м,
* Ͽ ۼ.
(2) Delphi
Ʈ ϱ ȸڰ ɸ ְ, ȸڴ ڱ ٷ Ⱑ , ȸڸ ϸ پ ݸ鿡, ȸ åӰ , ȸ , ȸ ù ߸Ǹ ȸ ߸ȴ.
ǰ߱ȯ â ڱ , δ ùٸ Ǵ 찡 ִ.
6) ó (Scenario Writing)
ó Ǵ ó ̶ 巡 ° ɱ Ͽ ִ Ͽ ȭ ϰ, ٰϿ 巡 ̾߱ó Ἥ Ÿ ̴.
ó ȸ 濵ȯ 巡 ɱ Ͽ ڱȸ ̷ ϰ, ȿ 濵 µ ־ Ȳ ٶ ̶ ϰ, ̶ Ȳ ȸ ̴.
- Scenario
* ܼ : 1 2 ǰ, 2 3 Ǵ Ͱ մ ̾ ̴.
* : ȲA ߿ ȲB ϰ, ȲB ä ʾҴµ, ȲC ۵Ǵ ǰ ϳ Ǵ .
* ȴϹ : 丮 ٽ ϳ 丮 ϳ ó Ǵ .
7) BPR(Business Process Reengineering)
Ȯϰ, â 濵 ǰ (Product Innovation), (Process Innovation), ǽ(Mind Innovation) ãƺ ְڴµ, BPR ѱ, Business System 䱸ϴ Vision, ϱ Ͽ Process , , ȭ ι ٺϿ, μ, ⺻μ, μ ϰ, μ ϴ Ÿϰ, 籸(Reengineering)Ͽ ν о ܼȭ/پȭϰ, ǽ Բ ȭ ȸ ü ȭϰ ̴ ̶ ϰ .
8) н(Learning Organization)
ƴ϶, ü ؼ ̷ н ڽ ŽŰ鼭 н Ű , Ͽ н ִ ȸ ڿ ϰ, н ٽ ̷, ϷǴ ƴ϶, ȣ ߱ذ Ѵ. ̷ н Ȯ ȯ ȸ Ȱϰ, ȭ ϸ, ü ǥ, ġ Ѵ.
, , ְ , ¡, Ʈũ ü μ Ͽ ο âϰ, 迡 н ִ ȸ ϸ, âǼ ϰ, ν Ƽ ϴ ü ִ Ư¡ ִ.
6. ڻ
1) SOC
ȸں(Social Overhead Capital ; SOC) ȸ ٺ ϴ Ȱ ʼҰ , , , , ȭ ü ϴ ֿ Ⱓ ü ϸ, SOC ǰ ְ, ̴ ⺻ ο ǼϿ ȸϹݿ , ̿ ε, 濵 ̼ ϹݱϿ ڱں Ͽ ȸںü Ǽϰ, Ⱓ Ǵ () ̿ ¡ ں ȸ ְν ȸ ںü ȿ̰ żϰ Ǽ 츮 "ȸںü ġ" ǰ ǰ ִ. ̿ ΰں ǼǴ SOC SOC Ѵ.
2) 3()
Ͽ ΰ() յ ΰյ ´ SOC ڻ Ÿ ̴ ̸, ڰ 50% ̳ ѵǰ, ǰǵ ʰ Ǿ ִ.
3) Ʈ(Portfolio)
(ǹ, ) ̷ ̵Ҹ Ͱ (Risk) ΰ ô ϰ, ϴ Ϳ Ͽ ּȭϰų, ϰ ؿ Ͽ, ִȭŰ ڹ Ʈ Ѵ.
4) Ÿ缺 (Feasibility Study ; F/S)
ڻ ־ Ÿ缺 (F/S) Ư ϸ鼭 ҿǴ ں , Ͽ ŵξ ִ (Earning) ھ ȸϿ ڿ ִ ϴ ̶ ϰڰ, Ϲ Ǽ ͼ 並 ϴ Site Survey 絵 F/S ִ.
5) ڼ(Rate of Return On Investment ; ROI)
ں , ̴ ȸ迡 () ϱ Ͽ ͷ .
6) (Average Rate of Return ; ARR)
ھ ھ ϴ .
7) ںȸⰣ(Payback Period ; PB)
ڿ ҿ ڱ ڷκ ϴ 帧κ ȸϴ ɸ Ⱓ ںȸⰣ̶ϰ ̸ Ͽ ھ ϴ ںȸ Ⱓ ()̶Ѵ.
8) 帧 м(Discounted Cash Flow Analysis)
()ȿ ȭ ð ġ ϰ ־ ̸ ϱϿ Ե ڻ Ͽ 帧(Cash Inflow - Cash outflow) 簡ġ ȯϿ ںȸⰣ ϰ, ̸ Ͽ ھ ϴ (NPV) μ(IRR) ִ.
9) (Net Present Value ; NPV)
ڻ/ Ⱓ (Cash Inflow - Cash outflow) ں(Cost of Capital ; ) 簡ġ հ(NPV) ϴ , NPV>0 ִٰ ִ.
10) μ(Internal Rate of Return ; IRR)
μ ھ 簡ġ(NPV) 0 ϴ Ͽ ̸ 䱸 Ͽ ڿθ ϴ , ڻ/ Ⱓ μ( -) հ NPV 0 (IRR) Ͽ IRR> ִٰ .
11) ͼ(Profitability Index ; PI = Benefit/Cost Ratio)
ͼ ڻ/ Ⱓ 簡ġ 簡ġ ϴ , PI>1 ִٰ ִ.
7. Ÿ ֿ
1) CEO/COO/CIO/CTO
- CEO : Chief Executive Officer ; ְǻ, ְ濵
- COO : Chief Operating Officer ; ְ()ǻ
- CIO : Chief Information Officer ; ְӿ
- CTO : Chief Technology Officer ; ְӿ
2) ǥȭⱸ (International Organization for Standardization ; ISO)
ǰ ȯ ϰ ... Ȱ ϱ Ͽ Ը ǥȭ ̿ õ Ȱ . ų ⱸ 1947 Ǿ, δ ٿ ִ.
ⱸ ϴ ǰ ǰ ǰ ǰ ϴ ڿ Һ , Ȱ ϴ ȯ溸ȣ ݱ ϰ ִ.
- ISO ø
* ISO 9000 : ISO 9000ø 뿡
* ISO 9001 : , , δ뼭 ־ ǰ
* ISO 9002 : ġ ־ ǰ
* ISO 9003 : ˻ 迡 ־ ǰ
* ISO 9004 : ǰ ǰý , ħ
* ISO 14000S : ȯ濡
* ISO 18000S :
3) ڰݽɻ(Prequalification ; PQ)
ó 縦 ()ϱ ϴ ü ɷ / Ͽ غ, ɷ ִ ü ϵ ûϰ Ǵµ, ̷ ɻ縦 ϴ ڰݽɻ , ɻ翡 ϱ Ͽ Īؼ PQ θ.
4) տ(Human Ware)
ȯ ȭ Ͼ ϹݻȰ̳ / ġ ȭ Ͽ ġ Ϸ µ, , ο, ǽ Ǵ ĪϿ ´ .
5) ES/FS/CS
- ES : Employee Satisfaction ;
- FS : Family Satisfaction ;
- CS : Customer Satisfaction ;
6) Glocalization
ȸ簡 ȭ ߱ Ͽ ݵ ߱ؾ߸ ϴ ٷ ȭ(Localization)̶ ϰڴ. ȭ (Localization) ȸ簡 ϴ ̷ ̷ ־ Ѵٴ , ϴ ȸ, ȭ, , ƴ Ͽ ȸ ܼ Ӹƴ϶ 濵 ⺻ ĢϿ ǻ ϰ ǹ̰ Ȯ ǰ ִ.
Ǽ η ȭ, ȭ, ¾ü ȭ ϸ, 濵ħ ǥϿ å åڸ Ӹϴ ͱ ̸, Glocalization̶ Globalization Localization ռ ۷ιȭ ȭ ÿ ߱Ѵٴ ǹ ̴.
7) Ƽ(Coopetition)
(Cooperation) (Competition) ռμ, ﺸٴ ϴ ̸, Ѱô뿡 ̹ к ﺸٴ ڻ Ϳ 쿡 δ ٶϴٴ 濡 ̴.
Ͻ ̳, , () йѾ߸ϴ ƴ϶, ū Ȯ ŵ ִٴ 鿡 ϳ̸, Ǽ , ҽþ ֵ ʶ ִ.
8) CI / PI
- CI : Corporate Identity
- PI : Personal Identity
9) PPM : Product Portfolio Management(ǰ Ʈ )
10) CDP : Career Development Plan(°߰ȹ)
11) M&A : Merger & Acquisition (պ , μ. պ)
12) O&M : Operating & Management()
13) CIC : Computer Integrated Construction
14) CALS(Commerce At Light Speed)
ȯ ȯ ӿ ý ϸ鼭 ŷ ڷ, /ȭ Ǿ ϰ, ۸(Paperless) ϸ, ''̶ '' ü ߽ żϰ 濵 ̷ ϳ ǰ̳ Ʈ ƴ϶ ȸ , ȭ Ž Ʋ 濵 ݿ Computer Network Ȱ, ϴ ̶ ϰڴ.
15) SIS : Strategic Information System(ý)
16) KFS : Key Factor of Success(ٽɼ)
17) IT : Information Technology().
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